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Mental Models for Bloggers

Most blogs fail. Why?

The blogger's journey is bizarre.

The basics are there, a Google search away. There's a plethora of advice to help you get started, build momentum, promote your content, and even monetize it.

But then, as your enthusiasm begins to fade, the numbers stop growing.

Your content feels stale. You might even begin to think you're running around in circles, writing about the same topics, over and over again.

You've hit a plateau. Creatively, you're bankrupt...

Tactics are temporary. Strategies and frameworks are forever.

Most blogging advice out there is tactical in nature.

It's actionable, short-sighted, and in the long run, it's like placing a band-aid on a gunshot wound. 

I'm sorry, but in an ecosystem as oversaturated and ultra-competitive as the blogging world, tactics will fail you in the long run.

This course doesn't teach you how to do it, it teaches you how to think.

The problem with hacks, tricks, and tactics is that they hold your hand towards a particular result.

A trick that helps you get more readers. A tactic that doubles engagement rates.

Fill in the blanks and click publish.

But wouldn't you like to understand the why? The strategy behind it all? A framework that you can use, again and again, to identify opportunities and then capitalize on them?

Read now, apply 10 minutes later.

It's not just theory, either. This course provides you with tangible examples of how each framework can be applied.

Each of these models can actually be used, so we'll go through the steps you can take to implement as you go.

Course curriculum

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